How many UTM parameters can you have?
There are five different UTM parameters. You should use the first three in all UTM tracking links. (They're required by Google Analytics.) The last two are optional and are used specifically for tracking paid campaigns.
To test your UTM parameters, enter the tagged URL into your browser and see what happens. During HTTP to HTTPS redirect, UTM parameters are not passed in this case. If those UTM parameters remain at the end of the URL when the page is loaded, then it is very likely that your information is being tracked.
When does persistence end? A visitor's last utm campaign is reset 24 hours after the most recent visit from that campaign type. If the visitor arrives on any page from a different ad campaign or utm_campaign their corresponding last campaign parameter will be updated.
According to Google, the first three parameters β source, medium, and campaign β are required. The last two parameters β term and content β are optional fields that add further context to the tracking. When you add parameters to a URL, you should always use utm_source, utm_medium, and utm_campaign.
There are five standard UTM values: campaign, source, medium, term, and content. Marketers add these at the end of their web page URLs before they promote them.
Why are UTM Parameters important? Using UTM codes provides you with information on links' placement and purpose and makes it easier to track down elusive clicks and traffic originating from a specific campaign.
- Create a custom report under "Customization" > "Custom Reports". ...
- Go to Acquisition β Overview β All Traffic β Source/Medium to view traffic.
- Be specific. You get what you put in with UTM parameters. ...
- Keep tags all lowercase and stay away from spaces. This isn't blog writing, and grammar rules don't apply. ...
- Hide your UTM parameters in a short link. The long link can be confusing to your audience or look messy.
utm_source=x, then yes...these may cause issues with duplicate content and SEO. If you have pages with these parameters on your site then you should use the rel="canonical" tag to specify the canonical URL that you'd like Google to rank. Also, you should never include these parameters for internal links on your site.
Why are UTM Parameters important? Using UTM codes provides you with information on links' placement and purpose and makes it easier to track down elusive clicks and traffic originating from a specific campaign.
Is UTM tracking reliable?
UTM codes are one of the best ways to track online traffic. They're a simple, straightforward, and reliable way to accurately track traffic you're sending to your web propertiesβsuch as from social mediaβand they should be a key part of your online marketing toolkit.